If you own a digital advertising agency or if you are working for one, client servicing is something that you really need to be up-to-date with and try and make no mistakes about at as much as possible. This is because you are directly responsible for bringing in the revenue for you company and risking that in terms of providing nonchalant customer care is not acceptable. Often we see today, that companies keep switching from one service provider to another withina short period of time. The biggest reason behind this is the fact that customers are not satisfied with what they are getting from their current service provider and because there is so much variety out there to choose from, they really don’t mind the trouble of working all over again with a new entity. So what can you do to ensure that you pitch your ideas right to a client? What can you do to keep them working with you? Here are some mistakes that you need to avoid if you want to keep your client happy always.

Not Building A Personal Relationship With The Client

One of the biggest reasons that clients tend to move away from one company to another is the fact that they are unable to find that organization that strives to go beyond a normal professional relationship and build something that far more stronger and personal with them. A relationship that is built on mutual respect, ethics and trust will take you a long way with you clients. Don’t forget that you are not indispensable. All your client has to do is search a bit depending on their location, such as say, online marketing agency Melbourne and they will have enough and more service providers to choose from. This does not mean that you need to entertain and impress the client every single second of every single day but try to accomplish a great level of understanding that the client will feel like they will not be able to receive anywhere else.

Not Having A Voice And The Right Communication

The right communication and having a voice is also really important for you to establish a great relationship with a client and prevent them from getting frustrated with the company. One of the biggest mistakes that drives customers away is when there is a communication problem where they are unable to get in touch with you as they wish to and when you too cannot do the same. Right from the beginning, build that communication bridge with them that will make both your life and their life easier. Next, it is also important that you have a voice. You are not hired to simply agree to everything that the client says even if it will damage their brand. While a client might not respond very well to being told that their idea is not very good, you can say so diplomatically and build enough trust with the client that they understand that you have their best interests at heart. If you execute a flawed idea because you cannot say no to the client, who do you think will take the fall when the campaign fails?

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